What's in a Domain Name - or URL ( Uniform Resource Locator )

There are three key factors to determining an exceptional domain name:

- Memorable

- Generic

- Keyphrase inclusive

When all of the above have been included in your domain name you have a fantastic tool for branding your website, as well as making it search engine friendly.

Recent Sales of Generic Domain Names

These recent sales of domain names prove the power of Dot Com Real Estate is enormous:

Search Engine Logic

If the URL incorporates the keyphrase being searched for at a Search Engine, then this website is surely the most relevant. Search Engine logic leans towards the default URL - being the entire keyphrase sought within a 'dot com' Domain

The dot com signature of the default generic keyphrase URL is another huge benefit. In the Web Marketing and Search Engine Optimization industry it is common knowledge that major Search Engines lean towards dot com url's - more often than not giving them first preference before dot net, dot org etc.....

This attribute applies at the majority of minor and major Search Engines. From time to time a non-dot com address will make it to the top 20 at a major Search Engine. Dot com is generally the first choice.

So lets recap:

• A dot com address indicates a major player to end users and Offshore Companies

• A default generic keyphrase URL is made up of the obvious keyphrase ending in 'dot com'

• A dgk URL gets hit through default searches by end users

• A dot com address is favoured by most reputable Search Engines

• A URL encompassing the entire keyphrase searched for, is the default URL of choice by Search Engines

A default generic keyphrase URL is an extremely Valuable Asset

• It means traffic, sales and profits that are often sadly missed by hard working companies whose website address is holding them back from online success.

• The Web is still a level playing field and a default generic keyphrase URL from Altatude.com is your leading edge over your competitors.

• A dgk URL is an online competitive edge that can never be taken away or weaken in power.

• It is easy to remember and is a key tool when branding your website.

Recommended sites of interest:

http://www.greatdomains.com
http://www.freep.com/tech/domain4_20000104.htm
http://afternic.com

To find out more about our Domain Name services, email us.